Whether you’re currently optimising your landing pages or not, taking an excellent take a look at how you can enhance them for conversion is certainly a beneficial financial investment. Sortlist, a business that connect companies to marketing agencies, dedicated to enhancing their landing pages and saw conversion rates increase from 1.7% to 17%. That’s big for their organisation (!!)
Broadly, a landing page is any page that visitors can get to or “land” on. We utilise landing pages to additional one, particular objective– typically conversion, or getting visitors to take a specific action on the page.
Persuaded? Excellent! Let’s dive into the ins and outs of developing remarkable landing pages that transform like insane.
Their initial page was complicated and overcrowded. How did they do it? By creating a brand-new landing page based upon 4 standard tenets:
1. Show a clear call-to-action:
As you can see on the screenshot above: 1 call-to-action. One action here: Find my agency.
2. Do not forget that trust is essential:
If your services or company has been mentioned in the press: show it! This is a great way to create trust!
3. Your past customers should be your #1 conversion:
Showing your customers on your landing could definitely help you convert. But beware, it is important to show the customers your visitors can relate. Do not forget your marketing basics: WHO is your perfect customer? 🙂
4. Create trust with a phone number:
Hard to believe but, hey, in the 21st century there are still people that want to call companies! Some people also like to know they can contact you in case of problem and that there are actually ‘humans’ on the other side. Simple trick they used that could really boost your conversion!
As you have seen, 4 simple tricks that could really make a difference. But as we think through this, we can notice one thing: it is all about putting yourself in your customer’s shoes: what would you expect to see? 🙂
There are many ways of online marketing. Marketing is important because all sorts of reasons. Marketing is making an average company a very successful one. One of the best techniques of marketing is online marketing which is developed in the past years thanks to the Internet. The Internet is a great advantage to modern entrepreneurs.One of the best ways of online advertising is via social networks. The most popular social network is Facebook. Marketing via Facebook is quite useful, and it is easy. Simply create your marketing page on Facebook and share it with your friends and acquaintances and soon your business will start to grow. If you want that your posts get to your friends automatically then, you might need to pay some money to Facebook.
Next interesting way of online marketing is YouTube. YouTube is very good because it is free. You should simply create a nice and useful video which is promoting your business in some basic ways. IN this way, people will hear about you, and they will contact you for your services. In this way, you are becoming popular.
Popularity is crucial to any business. IF you are personally charming, then use it to attract some people who might not be interested in your services.
One of the most important thing on which you should watch for is the quality of your work. Your work quality must be high to keep the customers stacked on you but also you need to watch that costs of your services might be too expensive for other people.
You can use advertisement from other pages such as other popular pages of various content. This will get you the wanted popularity and in any other way, your business will grow. You can create a great and interesting adverts and commercial via E-Mail, some useful videos, etc. Everything might be usable in the marketing industry which is in your service.All sorts of messages and adverts can be shared through the Internet, and this can also be quite useful for you because your friends might share some thoughts about the quality of your work and in that way, directly promote you.
It is important that every young entrepreneur thinks on the advertisement when it comes to existing of their company. Sometimes the success of any company is the direct link with their advertisement successes.
If your business is lacking customers then use everything you can get to promote your quality work and quality business. People like to come into a store and to see a large commercial in it. What would be Apple without the Apple store? Probably nothing. So try to advertise yourself in this way.
If you need some skills for marketing and advertisement, then you can always go on some extra classes, and you can always learn something new which will improve your company. There are many great classes in which you can learn how to advertise something.